Does networking make you think of pantsuits and elevator speeches? Fear not!
Whether you’re at a conference or in your home office, everyone can network. This isn’t about sales, it’s about creating connections.
Genuinely stay in touch with people you like.
Your network should include people you know. Do you have any colleagues from previous jobs? Keep in touch by sharing things you find interesting that you know they would like.
Talk about your industry and trends. Keep them up to date on your current work or business. Read a book you think they’d like? Tell them about it!
What if you don’t know the person you want to meet?
Some people are experts who are very excited about their niche. Try reaching out if you have a real interest in what they do.
Feel free to use this email as a template:
Hi (their name),
My name is (your name), and I’m a (job title). I learned about you from (the way or place you heard about them). I’m interested in learning more about (the type of work they do). I’m hoping you’d be able to tell me a little more about what it’s been like to (thing they do) at (place they work).
If you’re open to it, I’d love to chat for 15 minutes this week to ask you some questions.
(Optional)
If this doesn’t work for you, I can also send some questions via email if that’s easiest.
Thank you!
(your name)
If it takes a while to hear back, don’t be afraid to check in again. Keep your messages friendly. Don’t pressure them or make them feel guilty if they can’t talk right now.
Did you get the meeting?
Make the most of it! Learn as much as you can from them. Be respectful of their time and keep it to 15 minutes unless they tell you they want it to be a longer meeting.
Start with a warm intro and mention something personal like where you’re from or what else you’re doing today. Once you break the ice, thank them for meeting with you.
Explain why you’re excited to talk to them specifically. From there you can ask a few questions.
Some ideas include:
Networking can be authentic, and it might even be something you like to do!
Keep reading to learn more:
Make sales by being authentically you
Writing about yourself in a way that feels organic